Arab-American groups whine about Coke Super Bowl ad

Must be the blue eyes they are opposed to in Obama’s post-American world.

via Arab-American groups call Coke Super Bowl ad ”racist” | Reuters.

Arab-American groups have sharply criticized a Coca-Cola Super Bowl ad depicting an Arab walking through the desert with a camel, and one group said it would ask the beverage giant to change it before CBS airs the game on Sunday before an expected audience of more than 100 million U.S. viewers.

“Why is it that Arabs are always shown as either oil-rich sheiks, terrorists, or belly dancers?” said Warren David, president of the American-Arab Anti-Discrimination Committee, or ADC.

Coca-Cola released an online teaser of the commercial last week, showing the Arab walking through a desert. He soon sees cowboys, Las Vegas showgirls and a motley crew fashioned after the marauders of the apocalyptic “Mad Max” film race by him to reach a gigantic bottle of Coke.

In its ad, Coke asks viewers to vote online on which characters should win the race. The online site does not allow a vote for the Arab character.

“The Coke commercial for the Super Bowl is racist, portraying Arabs as backward and foolish Camel Jockeys, and they have no chance to win in the world,” Imam Ali Siddiqui, president of the Muslim Institute for Interfaith Studies, said in an email.

“What message is Coke sending with this?” asked Abed Ayoub, ADC’s director of legal and policy affairs. “By not including the Arab in the race, it is clear that the Arab is held to a different standard when compared to the other characters in the commercial,” he said.

CBS declined comment. Coca-Cola spokeswoman Lauren Thompson said Coke took a “cinematic” approach with the ad, employing the characters as a nod to movies of the past.

“Coca-Cola is an inclusive brand enjoyed by all demographics,” she said in an email. “We illustrate our core values, from fun and refreshment to happiness, inspiration and optimism across all of our marketing communications.”

Ayoub said ADC intended to contact Coke and CBS Corp on Thursday to “hopefully start a dialog.”

“I want to know why this happened and how can we fix this if possible before Sunday,” he said.

The ADC garnered attention back in 1992 when it complained that lyrics in the Walt Disney animated film “Aladdin” were racist.

Ronald Goodstein, professor at the McDonough School of Business at Georgetown University, said he was surprised by the image as well. “If Coke’s vision is to be an arm’s distance away from every customer, why would they want to offend the Arab world?” said Goodstein.

Ayoub said the commercial could harm Coke’s business with the Arab community.

“Coke should understand and respect their consumers and have a better understanding of the market they are sharing,” he Ayoub.

The company has a large market share in the Middle East and North Africa, he noted, and many convenience stores and other retail outlets in the United States that offer Coke are owned by Arab-Americans.

Clearly it’s “Arab Americans” who don’t understand the commercial or are just playing the victim role as they always do, but Coke submitted long ago.


17 thoughts on “Arab-American groups whine about Coke Super Bowl ad

  1. I think that the news would be better served if you tell us when they are not whining and wailing about something… oh, and also include when they are not celebrating after their violent jihadists have at us.

  2. looks pretty INCLUSIVE to me- I suppose advertisers will cave though- sorry Arab looking actors! no work for YOU!! no Screen Actors insurance or residuals- LOL a bit part in national Coke commercial comes with a BIG paycheck!!

    are they trying to say NO ARABS wear stuff like that or ride camels?? B/C they Do in many ISLAMIC nations- then agains Arabs are prejudice mf’s- they despise the Berber people, nomads who do look like that- in Libya- their culture pre-dates ISLAM and is the TRUE culture of N Africa before conquest b4 Muslims

    “”‘The indigenous people of north Africa, known to others as Berbers and among themselves as Amazigh, were brutally suppressed under Gaddafi, who considered the teaching of their language and culture to be a form of imperialism in his Arab country.”””

  3. Exactly how should they be portrayed? Oh, I know! How about walking through the desert holding a sword in one hand and a Christian’s head in the other? Now that’s realism.

  4. Pingback: BBC censors playwright’s dialog on ‘honor killings’ to protect Muslim community « Creeping Sharia

  5. Ads portray nuns and other Christians in a satirical way. I’ve even seen rabbis. Would they dare make a satire as they have done with the Mormons for Islam? No way. How can someone walking through the desert with a camel be offensive, especially since it is reality.

    Keep Islamists out of the United States so we don’t have the massive problems of Europe, even though we’re on our way. They already want their holidays to become standard. Yet, what exactly have they contributed to the United States?

    What about the Confucians and Buddhist Chinese, they came to this country and helped build the railroads and establish businesses. Yet they make few demands.

  6. They should have used a pitcher with mohammed in it,,,

    At what point in their endless rioting are we going to do something about islam?

  7. Is there fucking any thing which does not offend fucking Arabs/ muslims in this world. ? Keep this add, good on you Coke. I will be drinking for of it.

If sharia law continues spreading, you'll have less and less freedom of speech - so speak while you can!

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